Smarter Identity, Stronger Connections
We elevate digital advertising through
Adaptive Identity and better connections
The Backbone of Digital Advertising
Personalization, measurement, and performance rely on a strong identity layer. Yet, fragmentation and signal loss limit efficiency, increasing dependency on dominant platforms and hindering growth. While many solutions patch the problem, ID5 addresses the root cause.
Adaptive Identity That Delivers
Our adaptive identity technology intelligently connects signals across environments to deliver tailored services, strengthening addressability and advertising effectiveness while adhering to global data protection regulations. With deep expertise and years of industry leadership, we innovate identity to fuel digital advertising.
Progress Through Collective Strength
Designed to support the entire ecosystem, our omnichannel identity infrastructure fosters stronger collaboration between advertisers, publishers, and technology partners, driving sustainable growth and innovation in the AI-driven era.
Holding Identity to Higher Standards
At ID5, we’re committed to supporting the sustainable development of the digital economy and enabling free, privacy-safe access to content and services.
This mission began with a simple belief: the digital advertising ecosystem deserved better, smarter identity technology that delivers greater ROI without compromising people’s trust. Co-founders Mathieu Roche and Pierre-Antoine Durgeat brought this vision to life by assembling a team of seasoned adtech experts and securing the backing of leading investors to drive meaningful, lasting change across the industry. In 2025, ID5 acquired TrueData to expand our operations in the U.S. and integrate technology that strengthens our offering, delivering even greater value to our partners and to the digital advertising ecosystem as a whole.
Mathieu Roche
Co-founder & Chief Executive Officer
Pierre-Antoine Durgeat
Co-founder & Chief Product Officer
Ludivine Vitet
SVP Operations
Sebastian Geller
Chief Technology Officer
Valbona Gjini
SVP Marketing & Communications
Jon Durkee
Chief Revenue Officer
Lisa Abousaleh
SVP Partnerships
Scott Conine
Strategic Advisor
Ana Milicevic
Board Member and Advisor
Joanna Burton
Board Member and Advisor
Domenic Venuto
Board Observer
What We Care About
The values that shape how we think, work, and grow, together:
Innovative
We pioneer new concepts that have a significant positive impact and contribute to sustainable growth
Collaborative
We work in partnership with our teams and clients to produce amazing results
Accountable
We set the industry standard by leading with integrity and being responsible for our actions
Respectful
We show consideration and regard to those around us
Endeavoring
We work hard to achieve our goals
Shape the Future of Identity with Us
Want to be part of a team that’s driving meaningful change in digital advertising? At ID5, we’re a growing company with a clear mission and a collaborative, respectful culture. We value curiosity, accountability, and fresh thinking, and we believe in giving people the space to grow and make an impact. If that sounds like the kind of environment where you’d thrive, we’d love to hear from you.