Stronger Together: ID5 & TrueData

ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solution for digital advertising

The Identity Powerhouse

Since 2017, ID5 has equipped the digital advertising ecosystem with effective identity technology through its market-leading ID and European cross-device graph. TrueData, meanwhile, has earned a trusted reputation for its graph services, supported by extensive U.S. scale and deep data expertise.

By joining forces, we’re creating a privacy-first identity powerhouse that unites complementary technologies and global scale.

Connecting Offline Data to Online Reach

ID5's solutions will deliver maximum match rates between publishers, platforms and advertisers to connect offline data to online IDs at scale and in a privacy-safe way.

As one organization, we enhance addressability, activation, and measurement across channels while fostering stronger collaboration throughout the ecosystem. This enables our partners — publishers, platforms and advertisers — to benefit from broader capabilities, improved performance, and dedicated support through one trusted partner.

What This Means for You

Enhanced Identity for Stronger Performance

Benefit from broader addressability, higher match rates, and consistent cross-channel recognition thanks to the combined strength of our technology.

Expanded presence with local expertise

Access more dedicated resources and a higher level of support from an expert global team with regional know-how.

High privacy standards and collaborative mindset

Rely on our gold-standard privacy and data protection framework and enjoy a collaborative, partner-focused approach that prioritizes your goals.

One partner delivering broader value

Simplify workflows by working with a single partner that can deliver broader coverage, consistent performance, and seamless collaboration.

The integration of our teams and technology is already underway. In the meantime, you can access both ID5 and TrueData solutions straight away and start benefitting from our extended capabilities.